How to Dominate Your Real Estate Farm and Win More Listings: Proven Strategies from Top Producer Fred Van Allen

How to Dominate Your Real Estate Farm and Win More Listings: Proven Strategies from Top Producer Fred Van Allen

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If you’ve ever wondered why some agents seem to get every listing in a neighborhood, it’s not luck. It’s because they farm the area the right way. Fred Van Allen has built a career on doing this, and he shared exactly how he does it with our LynkMe Elite Agent Suite members.

In this guide, you’ll see step by step how Fred built trust, visibility, and credibility to become the go-to agent in his market. You’ll also learn how to pair these proven offline strategies with a strong online presence that makes homeowners excited to call you.

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Why Farming is the Fastest Way to Grow Your Real Estate Business

Fred said it best:

“The fastest way to make more money in real estate is by becoming a listing agent. And the best way to become a listing agent is by farming.”

Farming means you are the agent everyone already feels like they know. Here’s how Fred made that happen.

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1. Be Everywhere in Your Farm

Homeowners naturally trust the person they see over and over. Fred’s approach was simple: show up so often that people feel like you’re part of the neighborhood.

Ways to get noticed:

• Go to farmers markets, church events, and school fundraisers.
• Interview small business owners and community leaders, then share the videos on social media.
• Host neighborhood movie nights or “Coffee with a Cop” meetups.
• Wear a name tag whenever you’re out.
• Put a sign on your car so neighbors recognize you when you drive by.

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2. Create Value Before You Ask for Business

Fred built trust by being helpful before he ever asked for a listing appointment.

Here are a few of his favorite ideas:

✅ Build a concierge list.
Check your city’s website and collect contacts for plumbers, electricians, and other helpful services. Offer the list to homeowners in your farm.

✅ Share helpful resources.
Fred would deliver 500 flyers a week, including market updates, home maintenance tips, and event invitations.

✅ Make open houses feel special.
He served light lunches and created a fun atmosphere that made people want to stop by.

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3. Master the Listing Process

When Fred got a listing, he went all in on marketing it.

Here’s what he did every time:

• Put the sign up right away.
• Mailed 500 “Just Listed” flyers to the neighborhood.
• Knocked doors the weekend before the open house to personally invite people.
• Hosted short open houses with big energy so more people showed up at once.
• Sent “Just Sold” postcards after the sale.

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4. Make Sure Everyone Knows Your Name

Fred’s goal was simple. He wanted neighbors to think:

“I don’t even want to call another agent. Fred, will you list my house?”

He got there by showing up everywhere, staying consistent, and always looking like a pro.

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5. Your Online Presence Is Just as Important

All that offline visibility works even better when your online presence is polished and professional. These days, most homeowners will Google you before they ever pick up the phone.

Here’s what you need:

• A complete Google Business Profile with great reviews.
• Professional photos that show you take your business seriously.
• Consistent branding so you look familiar everywhere.
• Active social media that proves you’re engaged in your community.

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Want to know how your online presence stacks up right now?

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💡 Get Your Free Online Presence Audit

Even if you follow every one of Fred’s strategies, your results depend on what people find when they search your name. We’ll help you see exactly where you stand.

Your free audit will show you:

✅ How you show up on Google
✅ Whether your website is helping or hurting you
✅ How your social media looks to potential clients
✅ Whether your brand feels consistent and professional

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Click Here to Get Your FREE Online Presence Audit

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