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Curtis Chan

Marketing and PR Expert | Author | Startup Advisor and Business Mentor

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About Me

Curtis Chan is President and CEO/Founder and Managing Partner of two high technology Brand Marketing and Public Relations companies, CHAN & ASSOCIATES and COGNITIVE IMPACT, whose clients range from the Global Fortune 500 to venture capital funded startups. His agencies’ services, for over a quarter century, have helped garner early stage and growth companies significant brand exposure, resulting in either acquisition or IPO, with a total valuation of over $2.5 Billion. Mr. Chan is a serial entrepreneur, philanthropist, author, startup mentor and angel investor. He played key executive roles early on in helping to pioneer and usher in both professional digital audio and digital video technologies for the recording, broadcast, cinematic and post production industries. He also played key executive roles in helping to develop and market data storage technologies. His expansive background spans four decades in ever increasing executive roles in operations, business development, engineering and sales/marketing in the information technology, media & entertainment, storage and networking, and other related high technology industries. He is an active mentor and senior advisor to many established and VC backed start-up companies and incubators, a market/technology analyst, and has over four decades of experience in brand development, management consulting, company turnarounds, creative advertising and public relations. A graduate of California Polytechnic State University (Cal Poly), San Luis Obispo; Mr. Chan served as Vice President for the Fullerton College Foundation, where they awarded over 5,500 scholarships during his 14-year tenure; is a 24th year Entrepreneur-in-Residence and mentor for the Center for Entrepreneurship at CSUF and incubators. Additionally, he is a Board Advisor to the TAYO Legacy Foundation; an Advisor/Mentor to the CIE and Global Waste Research Institute, Cal Poly, San Luis Obispo and a member of the President’s Green and Gold Society; an Advisory Council Member to Pepperdine University's Most Fundable Companies Program. He was the Board President for the Healing Hearts Association; and is a regularly featured speaker at many MBA and Doctorate level lectures around the country. He's presented and published over 30 papers worldwide, is a book co-author, an Editorial Board Member for the Society of Motion Picture and Television Engineers, past Senior Editor for Broadcast Beat and AV Beat Magazines, Computer Technology Review, and is a regularly featured Contributing Editor to many US and international trade publications for over 35 years.

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Testimonials

Working with Curtis and Cognitive Impact is a delight. His technical background enabled him to quickly understand our technology and how it fit in the market. We hired him specifically for a Public Relations effort, but his knowledge and skill go way beyond Public Relations to cover all aspects of Marketing. When you work with Curtis you are tapping into a very deep well of experience and know-how.

Victoria Koepnick

I have known Curtis Chan for over two decades and can say that Curtis is a consummate professional. Recently, I had the pleasure to work with Curtis on a PR campaign and website development project to re-brand a company, and came away very impressed with him and his company, COGNITIVE IMPACT. Curtis’s broad industry knowledge base and executive management experience allows him to be effective as both a strategist and tactician – seamlessly transitioning between abstract modeling and theory to execution. He showed a broad understanding of macro issues, goals and objectives along with more micro specifics of our industry. Bottom-line, his company’s approach was thorough, sensible, organized, effective, on-time and reasonable. In addition, Curtis and his team are well-connected to the industry press and analyst communities, and were able to successfully leverage key media and analyst contacts to help us deliver and promote our message and campaign. I would highly recommend Curtis and his team at COGNITIVE IMPACT to any company looking to establish or expand their brand; create a winning PR, advertising or full marketing campaign; or requiring strategic guidance for a business turnaround.

Steven Rich

I am pleased to offer my highest recommendation for Curtis Chan, an exceptional leader and entrepreneur who has consistently demonstrated a passion for mentoring, inspiring, and guiding the next generation of entrepreneurs. As the President and CEO/Founder of CHAN & ASSOCIATES and COGNITIVE IMPACT, Curtis has built two highly successful brand marketing and public relations firms serving clients from the Global Fortune 500 to venture capital-funded startups. His extensive experience and strategic insight in the high-tech industry have allowed him to work at the forefront of innovation, providing invaluable guidance to clients across a wide array of sectors. Beyond his business acumen, Curtis has made a lasting impact as a dedicated volunteer and mentor at the CSUF Center for Entrepreneurship for over 20 years. His commitment to the center, the students, and the entrepreneurship program is evident in the numerous student teams he has mentored, the strategic guidance he has offered, and his unwavering support for the center’s mission. Curtis’s deep involvement with the Center has not only helped shape the future careers of countless students but has also strengthened the overall entrepreneurial ecosystem at CSUF. As a guest speaker and startup mentor for incubator residents, Curtis has consistently shared his wealth of knowledge and experience. His ability to break down complex topics into actionable insights has been incredibly valuable for students and entrepreneurs alike. Additionally, his role as a judge in pitch competitions has demonstrated his keen eye for potential and his passion for helping promising ideas come to fruition. Curtis is beloved by students and colleagues alike, thanks to his genuine interest in their success and his steadfast dedication to nurturing future entrepreneurs. His deep understanding of both the strategic and human elements of entrepreneurship makes him an outstanding mentor, role model, and leader. It is with great enthusiasm that I recommend Curtis Chan for any opportunity that allows him to continue making a difference in the world of entrepreneurship and beyond. He is a truly exceptional individual whose impact reaches far beyond his professional achievements.

John Bradley Jackson
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